Would you call it a simple coincidence?

OK, here goes... The strangest thing happened to me tonight. I was watching History Rocks on the History Channel and there was this segment on Marilyn Monroe and her death. The segment mentioned how Joe diMaggio her ex-husband claimed her body from the morgue and arranged for her funeral when no one came to claim her. Apparently he also kept sending half a dozen red roses to her crypt for the next 20 years - until 1982. And he never remarried. I was intrigued and looked up this man who I knew better as the Yankee batter on Wikipedia (long live the Wiki Project!). The article on Wikipedia gave me a lot of details and also mentions that Joe diMaggio had been referenced in many contemporary TV shows including The Simpsons and Seinfeld. This was around 9:30 in the evening. Cut to 3 hours later and I'm watching Seinfeld, and gues what? The very episode in question is on Star World!!! I was simply stunned. I got goosebumps!!! Would you call this just pure and simple coincidence??? I'm not too sure!! I've had a lot of Deja-vus but nothing like this before!!!!